Inactive Catholics flock to Phoenix churches

from OSV Daily Take by Mary DeTurris Poust

When the Diocese of Phoenix became a test case of sorts for the Catholics Come Home TV ad campaign, no one could have predicted the incredible success that would result in 92,000 inactive Catholics returning to the Church. Quite an impressive number, but if you watch any of the ads, which you can do by going directly to Catholics Come Home, it's easy to see why this campaign had such an impact. The "movie" ad alone is enough to bring even the most hardened fallen away Catholic back to the pews. Take a few minutes now and watch it by clicking HERE.

The ads have been running in the Phoenix Diocese during Lent, and, according to a CNS story, more than 500,000 visitors from 50 states and 80 countries have visited the Catholics Come Home website since the spots began airing. All this just goes to prove that there are thousands upon thousands of Catholics just waiting to be invited back to the Church of their birth. In Phoenix, Mass attendance was up 22 percent at nine sample parishes since the ad campaign began. Do we need more proof than that?

Other dioceses, not surprisingly, want in on this phenomenon. More than a dozen other dioceses in the United States will begin airing the ads later this year, and by Advent of 2010, the campaign will be on the national networks, CNS reported.